About Us
Our Story
At Pentavite, supporting your child's health is what we do best. As specialists in children's supplementation, we've been by the side of Australian families for over 85 years. This has helped make us the #1 kids' multivitamin liquid brand* and earned the trust of generations of parents.
We offer a range of formats for kids aged 0 to 12 years, including products with no added artificial colours, flavours or sweeteners. From supporting healthy growth and development to immune health and maintaining strong bones and teeth, our range has been designed to suit children’s changing needs
We believe the foundation of good health is a balanced diet, and we're passionate about helping kids and families learn about nutrition, so this knowledge stays with them for life.
Our Brand Timeline
1940
It all began back in 1940, when Penta-Vite (as it was known then) was founded by the Nicholas family in Australia. With decades of pharmaceutical experience already behind them, the family turned their attention to nutrition, creating a range of multivitamins for both adults and children, one of Australia's earliest children's multivitamin brands.
1991
In 1991, Penta-Vite became part of Roche, a global pharmaceutical company with over 120 years of history. Under Roche, we introduced new formats for families, including liquids and chewable tablets. It was also during this time that we began to shape the look and feel that would carry our brand for the next two decades.
2005
In 2005, we joined Bayer, another global pharmaceutical giant with a history spanning over 150 years. This chapter saw us grow our range further, launching our first gummies range, along with a couple of refreshes to our packaging and branding to keep pace with the needs of modern Aussie families.
2018
In 2018, we became part of the By-Health family, a leading vitamin and dietary supplement company, and Pentavite underwent a major brand refresh to become the Pentavite you know and love today. While our roots and local operations are based in Melbourne, this new chapter also opened the door for us to share our products with families beyond Australia, bringing over 85 years of experience to new markets all around the world.
